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疯狂!创意广告中的悬疑与夸张

2010-11-03 12499 0
  没惊奇,没夸张,没悬疑,没惊诧,不是一个好的广告,平面广告在只能以静态的身份来跟大众媒介进行交流的前提下,必须在视觉、文字、色彩层面上触动你的内心。

   

你在这做广告越早越好  Interbest户外传媒机构

The sooner you advertise here the better.
Interbest Outdoor

Advertising Agency: Y&R Not Just Film, Amsterdam, The Netherlands
Creative Directors: Marq Strooy, Robin Zuiderveld
Copywriter: Robin Zuiderveld
Advertiser’s Supervisor: Meindert Van Den Heuvel
Art Director: Marq Strooy

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品尝更好的美味:Hellmann's番茄酱

Food tastes better with Hellmann's Ketchup

Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Directors: Nicolas Nuemann, Felipe Manalich
Art Directors: Gonzalo Navarro, Alejandro Caputo, Jaime Gonzalez
Copywriter: Nicolas Neumann, Felipe Manalich
Illustrator: Ricardo Salamanca
Account Manager: Loreto Correa
Account Supervisor: Eric Krohn

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强于墨水:汉高(Dixan)凝胶

Stronger than ink. Dixan

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account Director: Annagiulia Di Francesco
Art Buyer: Michela Braganti
Photographer and Postproduction: Artout Creative Group - Claudio Luparelli / Michele Gasti

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全球奢侈品牌领军者:Hedkandi沙龙

Love what you see.
Advertising Agency: WAX, Calgary, AB Canada
Creative Director: Joe HospodarecArt
Director: Brad Connell
Copywriter: Stephanie BialikPhotographer: Gerard YunkerStylist: Leah Van Loon
Digital Retouching: Sheldon McLean

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锐度无法想象:Ronda刀具
Sharpness that can't be imagined
Advertising Agency: Strange Idea Ad, Beijing, China
Creative Director: Tif Chen
Art Director / Illustrator / Photographer: Chen Lei
Copywriter: Wendy

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三菱(Motors系)更大的内部空间
lient: Mitsubishi Motors
Agency: Africa, S?o Paulo
Creatives: Sergio Gordilho/Cassio Zanatta/Humberto Fernandez/Victor Sant’Anna
(Creative Director)Paulo Junger/Bernardo Romero
(Art Director)Alexandre Abu/
Ricardo Dolla (Copywriter) 

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三星(WB650)数码相机:15倍超级变焦
Advertising
Agency: Saatchi & Saatchi, Prague, Czech Republic
Creative Director: Jakub HanzlicekArt
Director: Ryan St. James

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特殊工艺制造  Camper防水鞋

Waterproof
Extraordinary Crafts
Camper

Advertising Agency: Swing Swing, Madrid, Spain
Creative Director: Judith Francisco Baeza
Art Director: Gabriel Da Silva
Copywriter: Adolfo Pahissa
Illustrators: Gabriel da Silva, Judith Francisco
Photographer: ángel álvarez

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体验刺激:Veikkaus足球博彩

Advertising Agency: TBWA\PHS, Helsinki, Finland
Creative Director: Erkko Mannila
Art Directors: Tuukka Tujula, Hermanni Kanerva
Copywriters: Erkko Mannila, Tommy Makinen
Photographer: Antti Viitala
Client Service Director: Teppo Juuvinmaa
Project Manager: Heidi Nieminen
Post Production: Fake Graphics

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