创造一个聪明的、有文化的、好奇的咖啡品牌

    总部设在纽约的咖啡公司寻找世界上最优秀的种植者和专业烘焙师，为全世界的用户提供精心策划的咖啡体验。五千人的手指是设计工作室的挑战，以创造完美的代表的使命和我的意见他们成功。品牌和包装简单而优雅，给人一种排他性和优质的感觉。他们从一开始就用收集的咖啡来 创造一个聪明的、有文化的、好奇的品牌 ，以吸引日益成熟的咖啡爱好者。他们还设计了包装和印刷材料，管理生产，并开发了一个网站，既可以作为爱好者的参考，也可以成为更广阔的咖啡文化世界的窗口。

     我们与才华横溢的Cindy Boyce合作，为产品摄影提供艺术指导和设计。我们选择将一种简洁的、极简主义的美学与一种严肃的物质结合在一起，我们试图表达出公司对产品的热情，以及那些生产和享受这种产品的人们的故事。我们很高兴跟随他们在全球各地的冒险，我们很高兴能在他们继续完善他们的品牌和产品的同时，继续与他们合作。大约5000个手指是来自蒙特利尔的一个设计工作室。该工作室由创始合伙人领导，拥有艺术背景，擅长品牌、排版和插图，并致力于跨领域创新。

New York based Collected Coffee seeks out the world’s finest growers and specialty roasters to deliver a carefully curated coffee experience to the doorsteps of subscribers around the world. Fivethousand Fingers was the design studio behind the challenge to create the perfect representation of that mission and in my opinion they succeeded. The branding and the package are simple and elegant giving this feeling of exclusiveness and premium quality.They worked with Collected Coffee from their beginnings to create an intelligent, cultured, and curious brand designed to appeal to the increasingly sophisticated coffee enthusiast. They also designed the packaging and printed material, managed production, and developed a website that serves as both a reference for aficionados and a window into the wider world of coffee culture.We collaborated with the talented Cindy Boyce, providing art direction and set design for the product photography. In opting to pair a crisp and minimalist aesthetic with a serious dose of substance, we sought to give voice to the company’s passion for the product, and for the stories of the people who produce and enjoy it.We are excited to follow Collected on their adventures across the globe, and we’re delighted to be pursuing our work with them as they continue to refine their brand and offering.about Fivethousand FingersFivethousand Fingers is a design studio working globally from Montréal. Led by founding partners with backgrounds in the arts, the studio specializes in branding, typography and illustration, and strives to innovate across disciplines.