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重塑经典:Firefox的吉祥物。

2018-04-20 2397 0
    我知道这对一些人来说可能是过时的消息,但我真的很喜欢在FireFox OS的品牌吉祥物的背后做整个的练习。我记得在2004-5年初,当火狐拥有约翰·希克斯设计的漂亮图标时。我有一件t恤,上面有我喜欢的标志,我每天都穿。

   火狐(Firefox)是从IE统治时代的产物,看到这个品牌的革新让我很怀旧。因此,在这篇文章中,我只是想分享一下FireFox OS品牌吉祥物的草图和最终结果。这项工作是由沃尔夫·奥林斯在麦克·阿布宾克的创意指导下完成的。“视觉表达是建立在大胆和动态的原则之上的,而这是一种简单而直接的、友好的、人类的精神。”这些相同的原则指导着品牌和产品的信息传递,并反映了Firefox OS所构建的整体体验“Wolff Olins logo灵感的视觉标识品牌”。

I realize this may very well be stale news to some but I really love the whole exercise behind the construction of the brand mascot for FireFox OS. I remember in early 2004-5 when Firefox had that beautiful icon designed by John Hicks. I had a t-shirt featuring that beloved logo that I wore pretty much everyday. Firefox was the exodus from the IE reign and seeing this revamp in the brand makes me so nostalgic.So in this post I just want to share the sketches and the end result for the new FireFox OS brand mascots. The work was done by Wolf Olins under the creative direction of Mike Abbink."The visual expression is based on the principles of being bold and dynamic yet simple and straightforward with a friendly, human spirit. These same principles guide the brand and product messaging and reflect the overall experience upon which Firefox OS is built" Wolff Olins logo inspiration visual identity branding
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