作为一名设计师，今天最令人惊奇的事情是有可能很快地创建、分发和获得关于项目的反馈。这是一个巨大的动力，特别是对于个人项目来说，我们有更多的创造性自由去探索和学习。举例来说，由Leo Porto设计的VARIG标志。
VARIG是巴西最大也是最重要的航空公司，从60年代到90年代。它成立于1927年，在我的家乡，阿雷格里港。我记得在学校的书里画过它的标志，想象着和它们一起飞翔。这个标志非常漂亮，是一个金色的指南针。在2000年初，该公司宣布破产，并被另一家航空公司收购。今天，我们只带着航空的黄金时代的记忆。里奥·波尔图决定重新设计自己的品牌，他很好地再现了中世纪现代的风格。Varig LogosVARIG是1927年在巴西成立的第一家航空公司。从1965年到1990年，它一直是巴西的主要和几乎唯一的国际航空公司。2005年，Varig进入了司法重组，并在2006年被拆分为两家公司。我最喜欢的航空公司直到2007年关闭。如果在巴西的第一家航空公司像它曾经那样，它将不得不通过一个完整的重塑品牌。以下几页是我的观点，如果它回到市场，应该是什么样的。
The most amazing thing a
bout being a designer today is the possibility to create, distribute and get feedback on projects very quickly. That's a huge motivator, especially for perso
nal projects wher
e we have much more creative freedom to explore and learn. Case in point, the VARIG Logo Redesign from Leo Porto.VARIG was the biggest and most im
portant airline in Brazil from the 60s to the 90s. It was founded in 1927 in Porto Alegre, my hometown. I remember drawing its logo in my school books and imagining flying with them. The logo was very classy, a golden compass. In the early 2000 the company declared bankruptcy and was acquired by another airline. Today we carry o
nly the memories of the golden age of aviation.Leo Porto decided to create his own redesign of the brand and he does a great job of bringing back the style of the mid-century modern era.Varig LogosVARIG was the first airline founded in Brazil, in 1927. From 1965 until 1990 it was Brazil’s leading and almost o
nly internatio
nal airline. In 2005, Varig went into judicial reorganisation, and in 2006 it was split into two companies. Varig was my favorite airline until it closed for good in 2007. If Varig were to come back as the number one airline in Brazil like it o
nce was, it would have to go through a complete rembranding. The following pages cointain my view of what Varig should look like if it came back to the market.
