Boing频道——品牌

Boing是TAVO创建和共享的品牌和视觉标识项目。该项目是西班牙一个电视频道的新品牌，其主要目标是创建一个在不同国家都能被识别的品牌。他们保留了近年来使用的logo的圆形图案，并与之前使用的字母“I”一起玩。这样，他们就可以在保持原有本质的同时，发展标识和字体，赋予新的个性以更大的沟通可能性。我们为特纳西班牙公司开辟了新品牌的波英吉利海峡。在不同的国家，我们必须经历这个品牌不同的发展轨迹和问题，正反两方面的问题。对于Boing渠道的统一和更新，我们认为需要一个完整的Logo、人物和ident品牌的重新品牌来统一整个品牌。BrandingCreditsConcept,美术指导:TAVOProducer Executive: BEETAMusic &声音设计:音响客户:特纳品牌视觉识别。

Boing is a branding and visual identity project created and shared by TAVO. The project is a new rebrand for a TV channel in Spain with the main goal of creating a brand that is identifiable in the diverse countries that it would be displayed. They kept the circular shape of the logo that has been used in the recent years and playing with the point of the letter "I",  used before. With that they could evolve the logo and typography while maintaining the original essence, giving a new personality with more possibilities to communicate.We Pitched in the new rebrand of Boing Channel for Turner Spain. We Had to go through the different trajectory and problems of this brand in different countries, pros and cons. For the unification and renewal of Boing channels we believed that a complete rebrand of the Logo, characters and ident in general was necessary, to unify the whole brand.BrandingCreditsConcept & Art Direction: TAVOProducer Executive: BEETAMusic & Sound Design: Aural SoundClient: TURNER branding visual identity