20个鼓舞人心的品牌指南

创建品牌最重要的一点是，确保所有东西都具有凝聚力。一旦一个品牌确定了自己的价值，他们就必须确保自己的所有接触点都指向这些价值。为了确保这一点保持一致，品牌应该有企业身份指南或品牌风格指南。这些通常会涉及到使用的标志，也会涉及到品牌的颜色以及其他东西。品牌风格指南有助于保持一致的外观，使消费者和员工了解品牌。这些指南有助于创造一致性，使企业从仅仅是一个公司，变成一个品牌。今天，我们将向你展示一些过去和现在的身份指南，它们真正表明，在你的品牌中，精确和清晰是多么重要。其中的许多不仅仅是视觉效果，还包括品牌价值。这一点很重要，因为你会注意到有多少人将自己的价值观与自己的标志和颜色联系起来。当建立品牌时，身份指南是非常重要的，所以让我们直接进入，看看一些很好的例子。

One of the most important things about creating a brand is making sure everything is cohesive. once a brand pinpoints their values and how they’d like to be perceived, they have to make sure all their touchpoints refer back to these values.What’s of extreme importance is the look of a brand. In order to make sure this stays fairly consistent, brands should have corporate identity guides or brand style guides. These typically go over the do’s and don’ts of using a logo and also shares the colors of the brand as well as other things.Why are these important? Think of a world where the Target bullseye is purple; you’d be very confused. What if McDonald’s Golden Arches were even just a pale yellow? Brand style guides help to maintain a consistent look so that consumers and employees understand the brand. These guides help create uniformity and take a business from being just a company, to becoming a brand.Today, we are going to show you some identity guides from the past and present that really show how important it is to be precise and clear and in your brand’s look. Many of these go over more than just the visuals and include the values of the brand. This is important because you’ll notice how many of them relate their values back to their logo and colors. Identity guides are truly important when brand building, so let’s jump right in and see some great examples.United WayTrapezeParallelsIt Starts in ParksNYC Food and Wine FestivalVidyonew York UniversityArgentoGoogle Visual Assets GuidelinesUniversity of Illinois Hanes Corporation Brand Identity ManualSwedish Armed Forces Brand ManualLloyd’s Brand ManualBAE Systems Brand Identity ManualEasy.comMacmillian Cancer SupportChannel 4 Identity Style GuideSkype Brand BookWalmart Brand Guidelines How important do you think it is to have a style guideline?