一块特制的纸将一个非凡的包装概念和一个非凡的产品融为一体。仅在Fedrigoni展厅有售的限量版徕卡相机被精美的纸张包裹得如此紧密,“拆封”让人想起纸质样书,变成了Fedrigoni的品牌体验。最后,论文也取代了相机传统的皮革banderole,成为其不可分割的一部分,而不仅仅是包装。徕卡包装设计



























A piece of tailor made paper merges an extraordinary packaging co
ncept and an exceptio
nal product into one. Sold in Fedrigoni showrooms only, the limited Edition of Leica Cameras is wrapped so intimately by fine paper, the “unboxing” reminds of a paper sample book and turns into a Fedrigoni brand experience. Finally, the paper also replaces the cameras traditio
nal leather banderole and becomes an integral part of it and not just its packaging. leica packaging design