在这些由奥美高级艺术总监Asawin Tejasakulsin开发的广告活动中,乐高积木的可想象构造重现在泰国曼谷。这两个系列《想象与构建未来》(Imagine and Build The Future)放大了乐高品牌核心的童年奇迹,设计了有趣的场景,成功地与现实互动。在《想象》中,故事书中的动物栩栩如生,而在《构建未来》中,孩子们用乐高积木组装他们梦想。
ImagineCreative constructions of Lego bricks spring to life in these advertising campaigns developed by Asawin Tejasakulsin, a senior art director at Ogilvy & Mather in Bangkok, Thailand. The two series, Imagine and Build the Future, amplify the childhood wonder central to the Lego brand, devising playful scenarios that successfully interact with reality. In Imagine, storybook animals come to life, while in Build the Future, children assemble the uniforms of their dream jobs, all using Lego bricks. You can see more work by Tejasakulsin on Behance.ImagineImagineBuild the FutureBuild the FutureBuild the Future