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地铁站的一群喵星人

2018-11-20 1623 0
“公民广告收购服务”(Citizens Advertising Takeover Service)用猫的照片取代了克拉彭公共地铁站(Clapham Common tube station)的68个广告。组织者说,他们希望这些照片能帮助人们从不同的角度看待周围的世界。英国伦敦克拉彭公共地铁站目前到处都是猫,而且在很大程度上就像看上去的那么简单。一项名为“公民广告收购服务”(Citizens Advertising Takeover Service,简称CATS)的项目,在车站内接收了68个广告,将可爱的画面带入路人的日常视野,同时暂时停止了日常通勤和生活中持续不断的广告冲击。喵星人是第一个希望通过创意活动带来社会变革的团体。

The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.orgThe Clapham Common Tube station in London is currently covered in cats, and for the most part it’s just as straightforward as it may seem. A project known as the Citizens Advertising Takeover Service (or CATS), took over 68 advertisements in the station as a way to bring cute imagery into the daily vision of passersby, while momentarily ceasing the onslaught of continuous advertising faced during daily commutes, and life. CATS secured the money to finance the project through a Kickstarter campaign six months ago, and in the end raised £23,000.Started by Glimpse, CATS is the first project by the collective who hopes to bring about social change via creative campaigns. Many of the cats Glimpse photographed for the 68 advertisements are stray cats from two rescue charities, Battersea Dogs & Cats Home, and Cats Protection. You can learn more about the two organizations on Glimpse’s website. (via Laughing Squid, PetaPixel)
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