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Marley品牌咖啡包装设计

2019-09-02 1246 0
        这是Marley C&V International在亚洲推出的第一款即饮即饮产品。最初的范围包括牙买加蓝山高级混合美式咖啡,拿铁,和一个特别版单原产地美式咖啡。在元素分布上,设计是包含和必要的,但是字体和豆子主题暗示了一丝繁荣。在亚洲的RTD咖啡市场上,大部分消费者都是年轻的女性,而设计是针对这一人群的。Marley咖啡是Rohan Marley创立的一个品牌,它为牙买加咖啡提供了一种社会良知,负责任的耕种和对社区的尊重。Marley C&V Int.将这种高品质的产品和社会风气将带动亚洲。”

“These are the first RTD (ready-to-drink) products launched in Asia by Marley C&V International. The initial range includes Jamaica Blue Mountain premium blend Americano, Latte, and a special edition single origin Americano.The design is contained and essential in its element distribution, but the font and bean motif suggests a hint of exuberance.Most of the consumers in the RTD coffee market in Asia are young female, and the design is gently geared towards this demographic.Marley Coffee is a brand established by Rohan Marley which provides Jamaican coffee with a social conscience, responsibly farmed and respectful with its community. Marley C&V Int. brings this high quality product and social ethos to Asia.”

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