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Broz Burger的诞生目标是通过不敬的品牌个性和美味的汉堡菜单,为人们提供一种参与式体验。Fait工作室以自负的态度建立了品牌形象,并在战略上与年轻目标保持一致。视觉身份只有一条规则:没有规则。“Senza Senzo”在意大利语中的意思是无意义的,它想要表达品牌的粗心态度及其冷静。食品和饮料包装的设计显然没有实际意义,使用了讽刺的文案和变形的字体;但事实上,这正是让它们变得可识别的原因,它能够暗示布罗兹的价值观及其糟糕的一面。
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设计麦当劳总部
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