“当我们有机会与FAE Beauty(一个素食和无残忍化妆品品牌)合作时，我们做的第一件事就是扪心自问，我们是否能够做一些改变现状的事情。我们的客户也有同样的想法，这是一个绿色的信号，我们可以一起合作，做一些不仅有趣，而且有意义的事情。即使这意味着不适合可能更容易营销的产品。FAE Beauty就是从这种思想和气质中诞生的。FAE Beauty代表自由平等的美这正是我们想要的目标。我们甚至用大胆的陈述来命名口红的颜色，这是人们在试穿或看到某种颜色时脑海中想到的&时髦;利用了很大程度上由媒体和社会创造出来的隐性认知。我们创造了强大的品牌气质，大胆的品牌精神。动态的品牌识别，为品牌建立了一套从摄影到图形插图的视觉资产。主要字体是Bw Gradual，选择它的独特和边缘的字形和字母形式，以代表品牌的精神。该网站使用的是穆里。设计包装是为品牌创造一个标志性的声明。我们选择了一个干净的白色子弹，在印度的美容领域脱颖而出的大多数品牌。纸盒上的彩虹色表面，是为了巧妙地暗示品牌在各个方面的包容性。我们与产品开发团队紧密合作，挑选和选择口红子弹的尺寸，完成，颜色。
">When given an opportunity to work with a FAE Beauty, a brand for vegan and cruelty-free cosmetics, the first thing we did was a gut check on whether we’d be able to do something that questioned this status quo. Our client was on the exact same page, and that was a green signal to work together on something not just fun, but also meaningful. Even though it meant not fitting into what may be easier to market.FAE Beauty was born from this thinking and ethos. FAE Beauty stands for ‘Free And Equal Beauty’ which is exactly what we wanted our purpose to be.We even named the lipstick shades with bold statements that people think of in their heads when they try on or look at a certain shade – playing on the unspoken perception largely created by media and society. We created a strong brand ethos, a bold & dynamic brand identity and built a set of visual assets for the brand from photography to graphic illustrations.The main typeface is Bw Gradual, picked for its unique and edgy set of glyphs and letterforms to represent the ethos of the brand. The website uses Muli.Designing the packaging was about creating an iconic statement for the brand. We chose a clean white bullet to stand out against most brands in the beauty space in India. The iridescent finish on the carton, is meant to subtly imply the inclusiveness of the brand in every respect. We worked closely with the product development team to pick and choose size, finish, color for lipstick bullet.
