香水包装设计-创意

本·戈勒姆和Byredo公司的成立是美容行业的经典故事。Gorham出生在斯德哥尔摩，由来自孟买的母亲在多伦多抚养长大，在瑞典的签证问题阻碍了他的梦想之前，他曾被训练成一名职业篮球运动员。在建筑行业做了一段时间的工作并获得了美术学位后，他偶然遇到了调香师皮埃尔·伍尔夫(Pierre Wulff)，这让他对香水引发记忆和重现时光的能力产生了兴趣。Ben Gorham的肖像刊登在2020年10月发行的壁纸*上。摄影byMarcus欧胜。在那里，拜瑞多诞生了，并迅速成为一个文化帝国，现在涵盖皮具、珠宝和化妆品。在整个过程中，gorhamam将品牌作为一个平台，与不同行业的知名音乐人Travis Scott、化妆师Isamaya ffrenchash、设计师Isamaya ffrenchash等人进行合作。并支持积极进取的创意人员的工作。现在，Gorham刚刚推出了他迄今为止最具个性的一款香水:孟买噪音(Mumbai Noise)，这款香水的灵感来自他童年时探望母亲家人的经历。尽管这款香水是戈哈姆个人生活的亲密写照，但和Byredo推出的所有香水一样，它也有一个更远大的目标。为了发起宣传活动，该品牌聘请了年轻的摄影师阿希什·沙阿(Ashish Shah)来提供孟买创造性亚文化和当代青年运动的愿景，这些场景在主流西方文化中很少被曝光。在这里，Gorham讨论了他的印度传统，将个人历史转化为气味，以及为什么他认为捍卫年轻艺术家的作品是重要的。

The story of Ben Gorham and the founding of Byredo is an oft-told tale in the beauty industry. Born in Stockholm and raised in Toronto by his mother, who was originally from Mumbai, Gorham trainedto be a professional basketball player before visa issues back in Sweden stunted his dream.After a stint working in construction and earning a degree in fine art, he hada chance meeting with perfumer Pierre Wulff that sparkedhis interest in the ability of perfume to trigger memories and recreate moments in time. Portrait of Ben Gorham featured in the October 2020 issue of Wallpaper*.Photography byMarcus Ohlsson.From there, Byredo was born and quickly became an empire of cultural cachet that now spans leatherwear, jewellery, and a make-up line. Throughout it all, Gorhamhas used the brand as a platform both to collaborate with major names across various industries –musician Travis Scott, make-up artist Isamaya Ffrench– and to champion the work of up-and-coming creatives.Now, Gorham has just launched one of his most personal creations yet: Mumbai Noise, a scent inspired by his childhood trips to visit his mother’s family. And while the fragrance is anintimate portrayal of Gorham’s own life, like all Byredo launches it also has a broader aim. Ben Gorham on Mumbai: memories and modernity To create the launch campaign, the brand enlisted the young photographer Ashish Shah to offer a vision of Mumbai’s creative subcultures and contemporary youth movements, scenesthat tend to receive little exposure in mainstream Western culture.Here, Gorham discusses his Indian heritage, translating that personal history into scent, and why he feels it is important to champion the work of young artists.Wallpaper*: Why did you want to create a fragrance that expressed your Indian heritage?Ben Gorham: There are many of my memories and odes to India woven into our collections, but Mumbai Noise perhaps has the most overt link to my childhood trips to [the Mumbai suburb of] Chembur. It was a place I went to spend time with my grandmother and the memories are vivid. Mumbai hits you the minute you get off the plane, it’s a sensory overload. The smells and the noise and the motion of the city as it moves at this intense pace. It has an overwhelming sense of place that you just can’t escape.W*: Why did you want to work withAshish Shahon this campaign?BG: I was drawn to Ashish because of the modernity and reality of his work and his distinct lens on his home country. Beyond the scent, I wanted the campaign to capture the hearts and minds of contemporary India. Mumbai has evolved at an astounding pace – it changed drastically in the years that I didn’t visit – yet the way the rest of the world continues to depict India remains so clichéd.