esh gruppa‘的品牌设计

带着清新干净的审美，我们呈现esh gruppa‘的品牌设计。FORM是一家位于莫斯科的建筑事务所。他们设计独特的公共和私人设施。设计师# 8217;任务是为FORM开发一种新的方式来交流他们的工作，并创建一个图形标识来匹配它。 Esh gruppa提出了三个主要概念来指导这个品牌项目。第一个是社区，因为所有的想法都是在团队协同作用下诞生的。然后是Method，项目的框架。最后是实现想法的项目。这三轴构成了FORM’视觉识别的基础。 例如，徽标设计动态工作，因为它有一个可变版本。在数字格式中，它平滑地改变宽度。为这个项目选择的字体起着关键作用，因为它的笔画具有几何风格，具有建筑印记。 总而言之，该项目具有无污染，干净的风格，代表FORM局。设计师根据品牌的价值观创造了强烈的视觉识别，并进行了系统的组织。我们重新陶醉于可变字体动画，以及它是如何有效地工作的。 额外的优惠 艺术指导:Phillip Tretyakov, Violetta Postnova 设计:Asya Cherepanova 网页设计:Violetta Postnova, Alyona Melnikova, Phillip Tretyakov

Bringing a fresh and clean aesthetic, we present esh gruppa‘s branding design. FORM is a Moscow-based architectural bureau. They design unique public and private facilities. The designers’ task was to develop a new way for FORM to communicate about their work and create a graphic identity to match it.​​​​​​​ esh gruppa came up with three main concepts to guide this branding project. The first one is Community, as all ideas are born thanks to group synergy. Then comes Method, the project’s framework. Finally, Projects when ideas materialize. All these three-axis have become the foundation of FORM’s visual identity. For instance, the logo design works dynamically, as it has a variable version. In the digital format, it smoothly changes its width. The typography chosen for this project plays a key role, as its strokes have a geometric style, featuring an architectural imprint. All in all, this project has an unpolluted and clean style to represent FORM Bureau. The designers created a strong visual identity based on the brand’s values and systemically organized it. We’re hypnotized with the variable font animation and how effectively everything works out. Additional credits Art Direction: Phillip Tretyakov, Violetta Postnova Design: Asya Cherepanova Web design: Violetta Postnova, Alyona Melnikova, Phillip Tretyakov